Privacy Policy

Last updated: November 2025

This Privacy Policy explains how africanwildlifetrust.org ("we", "us", or "our") collects, uses, stores, and protects personal information when you visit our website. By accessing or using this site, you acknowledge that you have read and understood this policy. We encourage you to also review our Cookie Policy for detailed information about the cookies we use.

1. Information We Collect

1.1 Information You Provide Directly

When you use our contact forms, subscribe to newsletters, or communicate with us via email, we may collect the following data:

  • Full name
  • Email address
  • Any additional information you voluntarily include in your message

1.2 Information Collected Automatically

When you browse our website, certain data is collected automatically through cookies and similar technologies:

  • Device and browser information — browser type and version, operating system, screen resolution, and device type
  • Usage data — pages visited, time spent on each page, referring URLs, click patterns, and navigation paths
  • Network data — IP address (anonymised where possible), approximate geographic location, and internet service provider

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience and gather analytical data. For a comprehensive explanation of the specific cookies we deploy, please refer to our Cookie Policy.

2. How We Use Your Information

We process personal data for the following purposes:

  • Website operation and improvement — to deliver content, maintain site functionality, and improve user experience based on aggregated analytics
  • Communication — to respond to enquiries submitted through our contact forms or via email
  • Analytics and performance monitoring — to understand how visitors interact with our site and to identify areas for improvement
  • Legal compliance — to fulfil regulatory obligations, enforce our terms, and protect our rights
  • Affiliate services — to facilitate referrals to third-party casino and gambling platforms through affiliate links, which may involve tracking cookies to attribute conversions

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases:

  • Consent — where you have given explicit consent for specific processing activities, such as accepting non-essential cookies
  • Legitimate interests — to operate, maintain, and improve our website and services, provided these interests are not overridden by your data protection rights
  • Legal obligation — where processing is required to comply with applicable laws and regulations

4. Third-Party Services

We use a number of third-party services that may process your data independently. These include:

4.1 Google Analytics

We use Google Analytics to collect and analyse website traffic data. Google Analytics places cookies (including _ga and _gid) on your device to track user sessions and behaviour in an aggregated, anonymised manner. Google's privacy policy governs its handling of this data. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

4.2 Affiliate Networks

As an affiliate review website, we partner with various online casino and gambling operators through affiliate networks. When you click on an affiliate link, the affiliate network may set tracking cookies on your device to record the referral. These third parties operate under their own privacy policies, and we encourage you to review them before engaging with their services.

4.3 Hosting and Infrastructure

Our website is hosted by third-party hosting providers who may process server logs containing IP addresses and access timestamps as part of their standard service delivery.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:

  • Contact form submissions — retained for up to 24 months from the date of the last interaction, unless a longer retention period is required by law
  • Analytics data — aggregated and anonymised analytics data may be retained indefinitely; identifiable analytics data is retained for up to 26 months in line with Google Analytics default settings
  • Cookie data — retention periods vary by cookie type; see our Cookie Policy for details

6. Your Rights

If you are located in the European Economic Area (EEA) or another jurisdiction that affords similar protections, you have the following rights regarding your personal data:

  • Right of access — you may request a copy of the personal data we hold about you
  • Right to rectification — you may request correction of inaccurate or incomplete data
  • Right to erasure — you may request deletion of your personal data, subject to legal obligations that may require us to retain certain information
  • Right to restrict processing — you may request that we limit the processing of your data in certain circumstances
  • Right to data portability — you may request your data in a structured, commonly used, machine-readable format
  • Right to object — you may object to processing based on legitimate interests, including profiling
  • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at contact@africanwildlifetrust.org. We will respond to your request within 30 days.

7. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data in transit, access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

9. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that a child has provided us with personal information, we will take steps to delete that data promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:

You also have the right to lodge a complaint with a supervisory authority in your country of residence if you believe your data protection rights have been violated.